People-Driven Philosophy

Table of Contents

55 Years of Ageless Beauty

For over half a century, Affinity Beauty Brands has promoted ageless beauty through the study of skincare and treatment.  We have spent thousands of hours sourcing, researching, testing, and combining ingredients, because we believe you should feel beautiful at any age.  Because we believe you deserve products that deliver clean, simple, naturally gorgeous skin that glows at every age.  Finally, because we believe that healthy, nourished skin makes you look and feel beautiful from the inside out.

People-Driven Philosophy

At Affinity, we’re about people.  Our foundation is the people behind the brands: a small team of product experts headed by Affinity founder and director of R&D, Doug Siegel.  These are the people who have been hands-on—and literally hands-in—our skincare complexes for years, researching and scientifically engineering the formulas from scratch, mixing the batches with meticulous attention to detail, and personally inspecting the products to ensure each batch meets the most stringent standards of quality and efficacy.

We’re about the people who use our skincare complexes: a clientele spanning generations, who have trusted our formulas for decades to uncover the ageless beauty of well-nurtured skin…those people who tell us everyday about their personal skincare needs and how our products have delivered solutions.

Finally, we’re about the people to whom they pass along their secret: friends and family members who envy their bright, balanced skin and try our products for themselves.