History

Table of Contents

Our Story

What is known today as Affinity Beauty Brands began over 55 years ago as Aloe Crème Laboratories in the epicenter of sun-soaked lifestyles, Ft. Lauderdale, Florida.

Founded in 1953 by well-known scientist Rodney Stockton, Aloe Crème Laboratories became a leader in skincare for active lifestyles by being the first to pioneer Stockton’s breakthrough: incorporating the anti-aging and restorative properties of fresh Aloe Vera gel into a sun and skincare line.

In 1987, the Siegel family purchased Aloe Crème Laboratories, with Doug Siegel stepping into the role of vice president.  A lifelong cosmetics expert with a 25-plus-year history in product research and development, Siegel eventually took over the company as president/director of R&D and set out on a mission.  He would maintain the time-tested formulas that had garnered a fiercely loyal clientele; but he would evolve the company with the addition of new complexes utilizing the most advanced in active ingredients.

To meet the needs of increased demand, in 1998, Siegel built a manufacturing facility and founded Affinity Beauty Brands.  This name would replace Aloe Crème Laboratories as the company moniker.  However, as a tribute to the company’s history, the name Aloe Crème Laboratories would remain a part of the AloSun line of products.

Two Superior Skincare Lines…and Growing

Today, Affinity Beauty Brands consists of two superior product lines: The AloSun range continues to offer the original formulations—with only minor variations such as the removal of parabens and the replacement of petroleum with natural ingredients.  AloSun builds upon these sun and spa formulas with the addition of numerous sophisticated, restorative and protective skin solutions.  Meanwhile, the CureDerma range has established itself as the channel for a slew of new advances in anti-aging skincare.

Affinity Beauty Brands continues to take advantage of the latest biomedical and cosmeceutical discoveries.  Currently, Siegel and his team are in the R&D phase for a number of new products as well as a line of organic skincare solutions.  To meet this goal, Affinity Beauty Brands has embarked on the USDA Organic Certification Program, anticipating certification in early 2009.